Our Team
We are a group of customer experience strategy experts sharing a common passion for helping organizations profit from being focused on their customers. We believe that a workforce of highly engaged employees expert at delighting customers at every touch point is the fast track to increased revenue and profitability.
We share diverse backgrounds and expertise including Research, Consulting, Relationship Marketing, Customer Experience Design and Training. We have worked in B2B and B2C environments in a variety of industries including Technology, Financial Services, Consumer Products, Pharmaceuticals, Health Care, Travel and Hospitality, Professional Associations and Telecommunications.
Together we have worked on some of the toughest assignments and transformed product-focused organizations into customer-centric market leaders. Focusing on execution, we ensure that our ideas are put into actions which create competitive differentiation, which ultimately leads to increased market share, profitability and customer loyalty.
Lior Arussy is an author, visionary, consultant and creative catalyst in the areas of creating delightful customer experiences and executing profitable customer strategies. For his thought leadership and contribution to the industry, Mr. Arussy received CRM Magazine's "2003 Influential Leaders" award and served as a juror on Fast Company's Customer First Awards 2005.
Prior to establishing Strativity Group, Mr. Arussy held executive positions at Hewlett-Packard and other companies.
Mr. Arussy's syndicated column Focus: Customer reaches over 600,000 readers worldwide every month. He is also the author of four books including Excellence Every Day; Make The Daily Choice (Information Today May, 2008) and Passionate & Profitable: Why Customer Strategies Fail and 10 Steps to Do Them Right! (Wiley 2005) In addition, he has published over 50 articles in publications around the world including at the Harvard Business Review.
His accomplishments have been recognized by leading press and analysts such as ABC, The Wall Street Journal, Financial Times, The Times of London and Gartner. Mr. Arussy completed his undergraduate degree at Case Western Reserve University and received his MBA from Weatherhead School of Management.