T4: From Brand Promise to Experience Delivery
Bringing Your Brand to Life through Delightful Customer Experiences
Program Overview
Marketers face numerous challenges every day. The greatest challenge lies in trying to find ways to transform brand promises into every day competitive advantages while simultaneously creating positive customer experiences at every touch point. A brand represents a promise for superior value. This interactive and highly customized program will highlight the financial benefits realized through keeping promises to customers.
Participants will explore the organization’s brand promises through group discussions and exercises to understand how they can delight customers at every touch point. The primary focus of the program is to make your brand personally relevant to your employees and utilize empowerment techniques that will take your brand to the next level.
Program Topics
- Our brand promise vs. reality
- Differentiation – How to create it?
- Customer experience analysis
- Touch point analysis
- Applying the brand to customer experiences
- Redefining performance at each touch point
Duration: ½ Day – 1 Day
Audience: All employees
Logistics: Participants will be provided with a workbook and a certificate of completion. This program will be customized for the organization to
apply the principles to specific brand promises. Customized exercises are available upon request.